With a multifaceted career trajectory, Pallavi has worked in the fields of heritage, academics, advertising, energy and now CAI. She was part of prestigious Digital Hampi Project by Govt of India, at NID, Bangalore, that aimed to digitise the experience of how heritage is perceived and consumed. At IIT Bombay, she was part of the research team for National Salt Satyagraha Memoria Project. She has co-authored a chapter in Springer published book, co-authored at two peer reviewed papers and several articles.

Her expertise lies in creating a delightful and effortless Customer Experience. At Senseforth.AI, she heads the CX for their new proprietary tool FlyFish.

Her interest in philosophy, sociology, literature and handcrafted textiles feeds her endeavour to approach everything with a nuanced curiosity.